Hanummah fashion design – ethics and aesthetics in the service of women empowerment

Amra Đugum after graduation from the Faculty of Agriculture at the Department of Food Science, did not have the opportunity to work in the food industry, thus she started working as an administrative worker. She started wearing the hijab few years ago, after which her own fashion aity became her main preoccupation. Amra enrolled in the Academy of Women's Entrepreneurship in Nahla in 2019, through which she acquired knowledge and skills from the field of legal aspects of business, finance, management and organization, marketing, sales as well as communication skills. She completed the academy in early 2020 and decided to register her craft despite all the fear and uncertainty at the beginning of the COVID pandemic. She aquired additional knowledge and mentoring support through Nahla's four-month program “MENTI – mentoring and education for new market innovators”, which she attended from May to September 2021.